#SAS24 Guest Preview: Elevating Guest Experiences with 24/7 Software

In today’s fast-paced world of live events and entertainment, ensuring a seamless guest experience goes beyond just the performance or game itself. Safety, security, and efficient event operations are pivotal in ensuring every guest feels comfortable and protected.

With the rise of advanced software solutions, venues are better equipped to manage these crucial aspects. Ahead of #SAS24, we caught up with  Shane Armstrong, Regional Director, APAC at 24/7 Software to explore how innovative tools are transforming safety protocols, enhancing security measures, and elevating the overall guest experience at events.

TheStadiumBusiness ASIA: What are the key current challenges and opportunities in your marketplace? 

Shane Armstrong: Technology adoption for smaller and medium-sized venues, integration of different systems to create wholistic environments, driving efficiencies, and providing a single source of truth that can address multiple workflows and use cases. Uncertainty is growing in the region, and that is where an industry-leading incident, safety, and security software comes into play.  

SAS: What are the most interesting trends you are witnessing in your sector? 

SA: The importance of safety, security, and event operations in relation to Guest Experience.  

SAS: What’s on the roadmap for 24/7 Software over the next six to 12 months? 

SA: Continuing to enhance the safety and risk management elements of the platform, including integrations and analytics, mass communications, and emergency management.  

SAS: What are you looking forward to at #SAS24? 

SA: Networking with industry peers, learning more about how to serve our industry best, and discussing challenges in our space.

Join Shane – and hundreds of sports and entertainment executives – in Kai Tak, Hong Kong, from 16-18 October 2024 as we explore the future of design, operations, and technology for Asia’s sports and entertainment venues… only at TheStadiumBusiness ASIA 2024.